In September 2012 the market research Twittersphere gained a stand-out new voice. With her provocative and all-too-accurate analysis of research’s weaknesses, @Angry_MR_Client quickly gained 1500 Twitter followers and the attention of industry influencers – not to mention a column in GreenBook. We know who Angry is… Now it’s time to let the secret you’ve all been wondering about out! Continue reading »

NewMR, if it is to be worthy of the name, needs to be about more than innovative new methods. It needs to insist on a new relationship with the businesses and organizations it serves. Continue reading »

Is it possible to do a valid quantitative study in under two weeks? It depends on how good your vendor is, but also on how good you allow your vendor to be. Continue reading »

I’ve told you what frustrates me about the marketing and branding of research vendors. But what’s attractive, intriguing, and appealing? Continue reading »

At Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights. Continue reading »

Of the 2035 unique links shared on #MRX over the last two weeks, here are 10 of the most retweeted… Continue reading »

How the combination of GRIT data, mobile ethnography, and the hard work of a lot of very smart people gives us a glimpse into the lives of Researchers of the Future. Continue reading »

We’re in a period of massive changes and, to survive, companies, their marketers and advertisers, and the researchers who support them, must also change. Continue reading »

The 8 award winners for the 2013 Ginny Valentine Badge of Courage Award are… Continue reading »

To help you optimize the ROI of re:Think, focus on what you are looking to gain out of this investment. Continue reading »