NewMR, if it is to be worthy of the name, needs to be about more than innovative new methods. It needs to insist on a new relationship with the businesses and organizations it serves. Continue reading »

The Future of Consumer Intelligence conference provided a comprehensive overview of how the market research industry is changing and the challenges companies and brands are facing in dealing with the rapid increase of social and digital media. Continue reading »

Of the 1,681 unique shared URLs in the past two weeks, here are 10 of the most retweeted. Continue reading »

We are in the beginning of the Golden Age of Market Research Technologies. Let’s look into five recent effects of technology on the relationship of consumers and brands and their impact on MR. Continue reading »

Traditional consumer segmentation is at the heart of marketing practice, yet it simply does not work that well because it is rarely very actionable. Here’s how that can change. Continue reading »

Of the 1,808 unique links shared on #MRX last week, here are 10 of the most retweeted… Continue reading »

We asked market research clients to tell us their most pressing unmet need from insights suppliers. Here is what they told us. Is your firm up to the challenge of solving them? Continue reading »

I’m almost at the end of the 2nd Week of my online course on Behavioral Economics given by the renowned Dan Ariely. I wondered what these BE findings would tell us about the industry movements in Market Research. Here’s my take.

Continue reading »

At Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights. Continue reading »

Of the 2035 unique links shared on #MRX over the last two weeks, here are 10 of the most retweeted… Continue reading »