Posts Tagged ‘hybrid methods’

Can We Stop Arguing Over What’s The “Best” Methodology?

Posted by Ron SellersMonday, February 21, 2011, 7:13 am 6 Comments

By Ron Sellers

Blogs and message boards are a great way to discuss research questions.  Some discussions I’ve seen recently:

  • Is it better to do one long survey or multiple shorter surveys?
  • Is qualitative research or quantitative research more likely
This was posted under category: Best Practices, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, Innovation in Market Research, Insights, Market Research Techniques, Social Media, State of the Industry, Strategy, Transformation, Trends Tags: , , , , ,