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Posts Tagged ‘hypothesis-driven statistics’

The Conundrum of Changes in Market Research and Predictive Analytics

Posted by Tony CosentinoWednesday, January 2, 2013, 8:34 am 3 Comments
Technologists and market research practitioners have long lived in parallel universes. In technology, we deal with tables, joins and the ETL process. In market research and analysis, we deal with datasets, merges and data preparation. When you think about it, these are the same things! The subtle difference is that technologists have had a data mining mindset and market researchers have had a hypothesis-driven mindset.
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