What would it mean for our research if our participants’ hardware could share their senses? Continue reading »

We are about to embark on a new era of social media, where marketers can now monitor and measure the influence of consumers and fans directly on their business performance. Continue reading »

Technologists and market research practitioners have long lived in parallel universes. In technology, we deal with tables, joins and the ETL process. In market research and analysis, we deal with datasets, merges and data preparation. When you think about it, these are the same things! The subtle difference is that technologists have had a data mining mindset and market researchers have had a hypothesis-driven mindset. Continue reading »

It could be argued that the shift to ‘new mutuality’ represents a coming of age for market research where the emergence of social media, big data and compelling new offers in the market, forces MR to finally confront the limitations of the traditional paradigms. Continue reading »

Big Data has to be one of the buzzwords in Market Research over the past 12 months. Should Market Researchers be worried about being outflanked? Should we re-educate ourselves? Continue reading »

This post provides a primer on presidential polls to explain what is happening, addressing questions such as “Are there really a lot of polls or is it my imagination?” Or, “Why are there so many polls?” And, “Why don’t they all agree?” Continue reading »

Every so often an industry-changing chasm opens up in your path. Just like an unexpected earthquake, you have to quickly decide if you are going to bravely leap across before it gets too wide or totter and fall. Continue reading »

If you believe that technology companies will become major participants in the research economy, then you must also believe that transparency in how these companies do things will be much less than you are accustomed to. Continue reading »

I won’t be shy about this: I left MRMW feeling rather vindicated. Two days of excellent speakers, one by one, reinforced each of the points I made previously in my 8 Things I Would Do if I Were a Market Research Company post. Here is what I heard and what I think it means today. Continue reading »

Now that a few days have passed and I’ve had an opportunity to decompress and think about the MRMW conference in it’s entirety, I thought I’d share what the main takeaways were for me. Here are my Top 10. Continue reading »