GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
At IIeX Amsterdam we introduced a new feature of the events: Hacking Market Research. The results were one of the highlights of the event and unveiled a whole new way to deliver solutions to the industry.
We increasingly need to look at the behavioral evidence of the same person for a methodological reality check; how long will it be before sampling methods allow us to easily match behavioral data with attitudinal data?
If our interaction with other people through our social networks is the key to understanding mass behavior, why does much of our marketing activity continue to focus on understanding what individuals think and do