Posts Tagged ‘In-home interviews’

McKinsey Makes Their MR Play: What is Periscope by McKinsey & What Does It Mean For the Future?

Posted by Leonard MurphyFriday, February 17, 2017, 9:11 am 1 Comment
Periscope By McKinsey and their new Insights Solutions practice area are moving firmly into the research industry with a next gen offering that merges the best of high-end strategic consulting and comprehensive data-driven solutions.
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Gathering Consumer Feedback Has Morphed over the Years … or Has It?

Posted by Donna TaglioneFriday, July 25, 2014, 11:45 am 1 Comment
Market research has come a long way in the past 60 years as the methods used to collect information have evolved. One thing that hasn’t changed though is the importance of observation and conversation in research, and the nuanced information that such approaches can provide.
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