Given the changes in the market insights industry, the traditional supplier will need to move upstream into a strategic role, develop and sell a niche software, become the low-cost provider, or abandon the business altogether. Continue reading »

Is what we say or show online more or less of an authentic account of our real view on something (assuming that concept exists)? Does the medium influence our opinion? Continue reading »

Continuing my series of interviews with CEOs of companies that are shaping the future of market research, today I bring you my chat with Kristin Luck, President of Decipher. Continue reading »

In 2009, Grey Matter Research ran a little internal test on a few panels we had used or were considering. The result was the report Dirty Little Secrets of Online Panels, which burned up Twitter feeds and LinkedIn comments, and was requested by researchers from as far away as Finland, Japan, and South Africa. Well, we’re at it again. Continue reading »

The 2012 Consumer Electronics Show (CES) spotlights a trend that has particular relevance for the future of marketing research. It points to a “ubiquity of connectedness” – that is, a future in which consumers are “connected” not only via their smart devices, but their televisions, home appliances, and of course, their vehicles. Continue reading »

I have pulled a snapshot from the banners that show the Top 10 and the breaks by Client/Supplier and tenure. I also added their previous ranking information and indicated the change from 2010. More analysis will be in the report, due to be published in February. Continue reading »

Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the future and the past (and whose name is enshrined in January). Here are the Top 10 most retweeted stories of the past two weeks by the #MRX community. Continue reading »

I raise the question of whether eye-tracking is making us blind, along with the related questions of whether neuroscience has made us stupid and have micro-expressions made us heartless. These research tools are getting a lot of buzz these days, much of it generated by their providers. I’m not sure these techniques are what we think they are and I am sure they are often not what they purport to be. Continue reading »

We don’t know for certain that another recession will hit in 2012, but it seems unlikely that the Eurozone is going to avoid it. The issue for the MR industry is that during tough times, although end clients want to continue doing research, they also want more for their budgets –and they want it fast. For any brand or business to progress they need to be reactive to the market and to consumer trends; in turn, the MR industry needs to keep up with these new and ever-increasing demands. Continue reading »

Yesterday DIY was a pejorative term used to denote some type of substandard process for non-professional market researchers who dare to play within our demesne. Today, with the news that the 800 lb Gorilla in the space (pun intended) SurveyMoneky is acquiring MarketTools the whole concept just gained legitimacy. Continue reading »