Google Consumer Surveys accomplishes what we’ve known we should be doing but had neither the resources nor motivation to pursue. Google has disintermediated all of us. Continue reading »

Of the 1,300 links shared on the Twitter #MRX community the past week, here are the 10 most retweeted. Continue reading »

Google Consumer Surveys is just one little brick in the wall of Google’s march towards becoming the world’s go-to company for all things analytic and intelligence. So, why are we acting so surprised? Continue reading »

Increasingly, insights are going to be so readily available (Google’s very recent foray into MR indicates a real sea-change could be underway) that the focus on tangible value-add needs to increase. Continue reading »

The announcement that Google had launched a formal market research offering sent shock waves through the industry today. What was surprising wasn’t that they did it but how well thought out the offering was. Is there a silver lining in this apparently oh so dark cloud? Yes, I think there is. Continue reading »

In a previous post for Greenbook, I talked through the concept of Research Outlaws, the panel I ran at the MRS 2012 conference this week. In a world without direct questions, four brave researchers would be set a real problem by a real client and solve it using innovative methods. On paper, it worked. In reality…. Continue reading »

Next week marks the beginning of a pretty intense period of travel and events for me, but I can’t think of a better way to kick it off than with the annual ARF Re:think conference, arguably the largest and most prestigious industry conference around. Continue reading »

In case you missed it, here is the GRIT Report summary Infographic. Continue reading »

The opportunity of big data is also its challenge. We are drowning in data, and tweets, posts and video are not the structured data that fits well into relational databases for traditional querying. As a result, big data simply requires a new way of thinking about how to store and analyze data to accommodate these new realities and turn insights into actionable decisions. Continue reading »

Of the 1308 links shared on the #MRX Twitter community in the past 2 weeks, here are the 10 most retweeted. Continue reading »