Posts Tagged ‘Influence and impact in social media’

The Dilemma of Social Media Measurement

Posted by Michael WolfeThursday, July 14, 2011, 6:35 am 7 Comments
Everyone with any sense of what is going on in the field of marketing right now knows that there is almost a mad frenzy about social media, the likes of which we have seldom seen. In fact, this frenzy has become so strong that it has spawned almost a gazillion self-proclaimed experts and gurus. It almost feels like the American Wild West, with the itinerant snake-oil salesman coming to town to sell us a bottle of his miracle cures.
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