Archive for the 'infographic' tag

10 Things I Hate About You, by Mr. R. E. Spondent

  Editor’s Note: Angry MR Client is back, this time speaking on behalf of her friend Mr. R. E, Spondent. More hard truths that we need to hear more often.   By Angry MR Client 1.       You don’t understand me You...
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Let Me Entertain You: Online Tools To Help You Tell A Good Story!

  Editor’s Note: This was originally published on our sister site, NewQual. It was so clear, concise and useful I wanted to share it with all of you. By the way, if you don’t regularly check out NewQual as well, you’re...
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How To Make An MR Client Angry In 7 Easy Steps

  Editor’s Note: After much cajoling, hectoring, pestering, and even attempted bribery I finally convinced that irascible speaker of Truth to Power, Angry MR Client, to post here on GreenBook Blog. With tongue firmly in cheek while not...
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#TMRE Recap: Actionable Insights, Storytelling And Big Change

  By Julie Diaz Asper The Market Research Event (TMRE) in Boca Raton, Florida last week was packed with over one hundred sessions and case studies presented by respected leaders in the insights industry. There were so many key lessons that...
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The Nitty GRITty of the Research Industry Infographic

For the latest edition of the GRIT Report we decided to forgo the usual text based executive summary and experiment with a more visual approach. Working with our friends at AYTM we developed an infographic that summarizes a few (but by no means all)...
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The GreenBook Research Industry Trends Report for Spring 2012 is Now Available!

Spring 2012 GRIT Report – Full Version For several years now, we’ve been tracking various changes within the market research industry. To an extent, the bottom line of the past reports has been, “Yes, market research is changing.”...
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The CEO Series: An Interview With Kristin Luck of Decipher

Continuing my series of interviews with CEOs of companies that are shaping the future of market research, today I bring you my chat with Kristin Luck, President of Decipher. I doubt many of you need an intro to Kristin; she may be the single most...
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