Posts Tagged ‘informed consent’

The Upside to the Facebook and OkCupid Experiments

Posted by Allan FromenThursday, August 14, 2014, 9:08 am No Comments
While I recognize the ethical concerns, they are outweighed by my enthusiasm for greater scientific insights and optimism for potential new discoveries. In that regard, I applaud Facebook and OkCupid for releasing the results of their studies, and wish more companies would do the same.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Reports and Whitepapers, State of the Industry, Strategy, Technology, The Global View, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Volunteered Personal Information (VPI) and valuing your personal data

Posted by KIm AndersonWednesday, July 9, 2014, 10:50 am 1 Comment
Volunteered Personal Information (VPI) plays a critical role in moving the debate about permission marketing forward. It’s a shift that requires everyone to see their profile as an asset - where individuals are actively engaged in valuing and protecting their own data.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,