I believe that our industry needs an independent, flexible, non-political and not purely financially driven channel to explore cutting edge innovation. I see these efforts as aligned with the goals and strategic objectives of other organizations and trade associations, often even collaborative with them, but we are still free to chart our own course and see what happens. Continue reading »

Many new research techniques, but especially mobile market research, are expected to reach a tipping point this year. Come and help define the future of our industry in a uniquely open and collaborative atmosphere at MRMW 2012 in Amsterdam.

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The votes are in and the finalists have been notified! Over 500 people voted on 15 submitted ideas in the elimination round, and on November 4th at 11:00 EST the finalists will present their ideas to our panel of judges for there chance to win $20,000, great exposure, and the chance to work with industry leaders as a mentor. Continue reading »

As part of the upcoming Festival of NewMR we’re going to begin a new initiative to recognize innovation in the broad market research space and give budding entrepreneurs an opportunity to bring their visions to life. We’re also going to try to make that fun, engaging, and collaborative. On Friday, November 4th we’ll hold the first Insight Innovation Competition as one of the “Fringe” events associated with NewMR. This event will showcase new concepts and ideas in market research, business intelligence, and consumer insights. The website for both submitting ideas and voting for them is: http://insightsinnovation.ideascale.com Continue reading »

GreenBook and Merlien Institute are Co-Producing the 2nd International Conference on Market Research in the Mobile World coming up July 19-20 in Atlanta. If you are engaged in the practice or management of market research, business intelligence, marketing, or in developing mobile and social media technologies this unique opportunity MUST NOT BE MISSED! Continue reading »