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What’s the difference between Consumer Insights and Market Research?

Posted by Edward AppletonFriday, December 30, 2011, 12:51 pm 4 Comments

I wonder if there is a real difference between Insights and Research? Here’s my take… Continue reading »

This was posted under category: Best Practices, Blogs, Business Leadership, Contributors, General Information, Human Capital, Industry Trends, State of the Industry, Uncategorized, Voice of Costumer (VOC) Tags: best practices, brands, business leadership, change, Communications, competitive advantage, consultative, consumer behavior, Consumer Insights, consumers, creating advantage, creativity. culture, Edward Appleton, human capital, innovation, Insight experts, insights, Knowledge needs, leadership, market research, market researchers, marketing, marketing researchers, recommend Actions, Research, strategic value, strategy, transformation, trends, Western European countries, Why/What next

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edward04: Great post. Obliquity (or what Prof Kay calls it) ...
Chris Robinson: David Ogilvy must have been sitting with Vin Scull...
Chris Robinson: Lets follow Tony's excellent summary from a consum...
Kathryn Korostoff (@ResearchRocks): I do think it is time to challenge old dogma. I ha...
Steve Needel: Tony's point would be more of a Holy Grail positio...
Inventory Spreadsheet: Well, more data means difficulty in management. Th...
stefanie: very interesting article...
Leonard Murphy: Great comments all. Did anyone check out the discu...
Chris Robinson: Well the Golden Age must be starting to show the f...
Chris Robinson: A panelist said, “I came away from this experience...

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