Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted. Continue reading »

There are many challenges on both the client-side and the supplier-side to completing a successful research project. However, from working on the client-side there are some practices that can help the different parties work together more collaboratively. Continue reading »

Of the 1,598 unique links shared by the Twitter #MRX community in the past two weeks, here are the top ten most influential. Continue reading »

Insight is arguably the most important output of any MR project, but how do you define an insight? Here is the simple take by a client-side researcher. Continue reading »

Being still relatively new to the world of qualitative research I found myself disheartened when the Global Innovation Director of Diageo, Syl Saller, exclaimed during her talk on innovation development at Marketing Week Live that she ‘hates focus groups’. I couldn’t help but question whether she was valid in taking such an openly strong stance against research or whether the objective was to create an impact – unfortunately at the expense of the market research industry. Continue reading »

People have a life outside of sitting on their computers / iPads / iPhones and taking online surveys. I really feel that the industry is losing sight of this, maybe because there is no telephone or face-to-face contact with the respondent. Maybe because we as an online panel industry refer to our people as “assets”, “sources”, “panelists”, “traffic”, but whatever the reason I’m calling on us as an industry to re-focus. Continue reading »

In a previous post for Greenbook, I talked through the concept of Research Outlaws, the panel I ran at the MRS 2012 conference this week. In a world without direct questions, four brave researchers would be set a real problem by a real client and solve it using innovative methods. On paper, it worked. In reality…. Continue reading »

Julie Wittes Schlack is one of the co-founders of Communispace and heads up all of the innovation efforts at the company. In this interview we cover a lot of ground concerning the role of MROCs in market research, how other methods are being integrated into the community model, and what the future of research may look like. Continue reading »

Imagine a world where it’s illegal to ask consumers direct questions – where the bulk of market research as we know it is no longer an option. What on earth would researchers do? What other information sources might clients turn to? Would there even be a “research industry” anymore? Continue reading »

This is the second in a series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth,” sponsored by Motista. Continue reading »