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Posts Tagged ‘InsightPool’

Text Analytics Platform Provider Decooda Wins The Insights Innovation Competition

Posted by Leonard MurphyMonday, November 7, 2011, 15:53 pm 1 Comment
Six great companies: Research Through Gaming, AimGen Labs, Pollbob, Decooda, InsightPool, and Inon made it through to the finals to present their ideas to the world and our panel of judges. Thousands of people were exposed to their brands and concepts all through the competition and on Friday both the judges and everyone watching the competition from home voted to award one of them $20,000 to support their efforts.
This was posted under category: Best Practices, Blogs, Branding, Business Leadership, Digital Marketing, Emerging Techniques, Events, General Information, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Online Research, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , ,

Debriefing on Market Research in the Mobile World

Posted by Leonard MurphyFriday, July 22, 2011, 15:31 pm No Comments
Wow. It's been a crazy last few weeks leading up to the 2nd International Conference on Market Research in the Mobile World, but it all paid off earlier this week as 175 professionals involved with mobile and social media research converged on Atlanta for an intense 2 days focused on knowledge sharing and debate worked together to develop a road map for how mobile and social media technologies can be utilized for insight generation.
This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Mobile, Mobile Research, Reports and Whitepapers, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

A New Model for Respondent Engagement

Posted by Leonard MurphySunday, July 10, 2011, 23:54 pm 1 Comment
We talk a lot about declining response rates and the crisis of sample quality in market research; it's one of those perennial issues that comes up year after year without much real action being taken to fundamentally address the issue. I believe the real issue is our relationship with those that we rely on to share their opinions and experiences with us. Things have to change, or else.
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Leadership, Mobile, Mobile Research, Respondent Engagement, Social Media, Strategy, Technology, Transformation Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,