insights professionals

Posts Tagged ‘insights professionals’

MARKETING AND INSIGHTS IN TODAY’S CLUTTERED, TECHY WORLD

Posted by Gregg ArchibaldFriday, December 7, 2012, 9:25 am No Comments

Gen2 Advisors recently did a quick survey to understand how things are going between marketing professionals and insights professionals. The bottom line? PEOPLE DRIVE CHANGE. TECHNOLOGY ENABLES IT. Continue reading »

This was posted under category: Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Online Research, Reports and Whitepapers, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: analytics data, associations, best practices, biometrics, Bioresearch, business leadership, change, consumer behavior, crowdsourcing, emerging, emerging techniques, ethnography, Eye Tracking, Facial analysis, gamification, Gen2 Advisors, Gregg Archibald, holistic data view, hybrid approaches, industry news, innovation, Innovation in Market Research, insights professionals, insights tools, key insights, leadership, market research, marketing, Marketing analytics, marketing professionals, mobile, Mobile Research, MROC, Online research communities, ROI models, smartphones, Socia Media Analytics, Social Media, strategy, survey, technology, transformation, trends

Innovating The Innovation Conference

Posted by Leonard MurphyTuesday, May 22, 2012, 22:09 pm 1 Comment

I believe that our industry needs an independent, flexible, non-political and not purely financially driven channel to explore cutting edge innovation. I see these efforts as aligned with the goals and strategic objectives of other organizations and trade associations, often even collaborative with them, but we are still free to chart our own course and see what happens. Continue reading »