Posts Tagged ‘Insights’

SEMIOFEST 2017: Conference Recap

Posted by Chloe LeeTuesday, October 24, 2017, 6:55 am No Comments
Missed Semiofest 2017? Get caught up with this overview of the event.
This was posted under category: Blogs, Business, Consumers, Events, Industry News, Industry Trends, Insights, Leadership, Market Research, Market Research in the News Tags: , , , , , , , ,

Brokers of Knowledge: The Currency of Market Research

Posted by Geoff LoweTuesday, October 17, 2017, 7:00 am No Comments
How do research companies deliver actionable insights that contribute to client's business success? Be brokers of knowledge.
This was posted under category: Business, Business Leadership, Business Practices, Industry Trends, Insights, Market Research, Market Research Companies Tags: , , , , , , , ,

Can Research be Right if the Participants are Wrong?

Posted by Hugh CarlingFriday, October 13, 2017, 7:00 am No Comments
Help benchmark the views of qualitative researchers and share your experiences on research participant recruitment.
This was posted under category: Industry News, Industry Trends, Insights, Market Research, Recruitment, State of the Industry Tags: , , , , , , , , , , ,

The Fallacies of Facial Exploring Prophecy Feelings vs Facial Coding

Posted by Michael Sankey Ph.D. and Ken RobertsThursday, October 12, 2017, 7:00 am No Comments
Facial coding is a wildly used tool to measure emotions.This blog from Michael Sankey and Ph.D., Ken Roberts examines how effective it is in predicting purchase behavior for ad testing.
This was posted under category: Brands, Consumer Anthropology, Consumer Behavior, Consumers, Industry Trends, Insights, Trends Tags: , , , , , , , , , , , , ,

Singing a New but Familiar Tune

Posted by Chasson Gracie and Emily OzerWednesday, September 27, 2017, 7:00 am No Comments
How do people make decisions between the familiar and new and surprising? System1 Research presents a study using Predictive Markets to predict the winners for the 2017 JUNO Awards in Canada.
This was posted under category: Behavioral Economics, Business Leadership, Consumer Anthropology, Consumer Behavior, Insights Tags: , , , , , , , , , , ,

How a Human Insights Approach Can Transform Routine Market Research

Posted by Jim WhiteMonday, September 25, 2017, 7:00 am 4 Comments
How do you find interesting insights? Change the focus from consumer insights to human insights and take into account life experiences and aspirational identity of the whole person.
This was posted under category: Behavioral Economics, Brands, Consumer Anthropology, Consumer Behavior, Consumers, Fresh Voices, Insights, Market Research, Market Research Techniques Tags: , , , , , , , , , , , ,