insights | GreenBook

Posts Tagged ‘insights’

#ARFAM8 : Cross platform measurement – How ESPN is moving the chains upfield

Posted by Joel RubinsonFriday, June 14, 2013, 6:52 am No Comments

Second in a series of blogs by Joel Rubinson from the ARF Audience Measurement Conference 8.0 about the marketing challenges and opportunities of our brave new digital world. Continue reading »

This was posted under category: Analytics, Association News, Best Practices, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Effective Marketing, Events, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Social Media, State of the Industry Tags: #ARFAM8, advanced analytics, AM8, Arbitron, ARF Audience Measurement, associations, Big Data, brands, business leadership, change, Channel 9, Clear Channel, Comscore, consumer behavior, consumers, Cracking the Cross Media Code, cross-platform measurement, digital radio signals, Earned, emerging, emerging techniques, ESPN, Glenn Enoch, industry news, innovation, Innovation in Market Research, insights, Integrated Media Research, Joel Rubinson, Key moments, leadership, market research, marketing, Marketing Mix Modeling, mobile platforms, multi-screen, multiplatform measurement, Nine Entertainment, Owned media, Paid, PC, PPM radio rating, Privacy, Project Blueprint, Radio, Respondent Engagement, self-directed media behaviors, single source measurement, single-source measures, smartphone, Social Media, Steve Weaver, strategic value, strategy, Streaming Radio, tablet, technology, Terrestrial radio, transformation, trends, TV, user experience

The Coming Rebirth of Market Research?

Posted by Larry Friedman, Ph.D.Thursday, June 13, 2013, 7:32 am 7 Comments

Market research began nearly a century ago to fill a very specific need: marketers needed information to make good business decisions, and that information largely didn’t exist. The market research industry grew up to develop that information. As we’ve seen, the methods we’ve used evolved over time, but the basic reason for being for market research never really changed. Until now, that is. Continue reading »

This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Business Leadership, Business Practices, Data Visualization, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Research, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: ad tracking research, banner and crosstab specs, behavioral economics, best practices, Big Data, business leadership, change, consumer behavior, correlation with behavior, data collection, data integration, Data Scientist, descriptive analysis, digital ads, door-to-door interviewing, emerging, emerging techniques, Google Consumer Surveys, human capital, hybrid approaches, innovation, Innovation in Market Research, insights, interviews, Larry Friedman, leadership, location-based sm, market research, market research industry, market researchers, marketers, marketing, micro surveys, mobile, model, neuroscience, Nonreactive Research, online surveys, passive listening, phone interviewing, Predictions, purchase intent, questionnaire design, questionnaires, research method, Respondent Engagement, sample design, Social Science Methodology, strategic value, strategy, survey research, technology, TNS, transformation, trends, triangulate, TV ad exposure, Unobtrusive Measures

#ARFAM8 : Measurement issues from the CEO perspective

Posted by David BrudenellWednesday, June 12, 2013, 9:15 am No Comments

Two CEOS speak about the experience with media measurement. Continue reading »

This was posted under category: Analytics, Association News, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, General Information, Human Capital, Industry Trends, Innovation in Market Research, insourcing, Market Research Techniques, Marketing, Online Research, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View Tags: #ARFAM8, advanced analytics, AM8, ARF Audience Measurement, associations, Big Data, Bill Rose, Bob Pittman, brands, business leadership, change, Channel 9, Clear Channel, consumer behavior, consumers, cross-platform measurement, David Brudenell, digital radio signals, Earned, emerging, emerging techniques, industry news, innovation, Innovation in Market Research, insights, Key moments, leadership, market research, marketing, Marketing Mix Modeling, multi-screen, multiplatform measurement, Nine Entertainment, Olympic media, Owned media, Paid, PC, PPM radio rating, Premiere Networks, Privacy, Radio, Respondent Engagement, self-directed media behaviors, single source measurement, smartphone, Social Media, Steve Weaver, strategic value, strategy, Streaming Radio, tablet, technology, Terrestrial radio, transformation, trends, TV, user experience

#ARFAM8 : How Six Flags Achieved Record Success by Improving its Marketing Mix Models

Posted by David BrudenellWednesday, June 12, 2013, 8:54 am No Comments

In partnership with Arbitron, Six Flags reinvigorated its marketing mix models (MMM) by using more granular PPM radio rating data. These new models led to the record success of its Fright Fest Campaign in 2012. Continue reading »

This was posted under category: General Information Tags: #ARFAM8, advanced analytics, AM8, Arbitron, ARF Audience Measurement, Art Thomas, associations, Big Data, Bill Rose, brands, business leadership, change, Comscore, consumer behavior, consumers, cross-platform measurement, David Brudenell, DG Dial Global, digital radio signals, Earned, emerging, emerging techniques, industry news, innovation, Innovation in Market Research, insights, Key moments, leadership, market research, marketing, Marketing Mix Modeling, multi-screen, multiplatform measurement, Owned media, Paid, PC, PPM radio rating, Premiere Networks, Privacy, Radio, Respondent Engagement, self-directed media behaviors, Sequent Partners, single source measurement, Six Flags, smartphone, Social Media, strategic value, strategy, Streaming Radio, tablet, technology, Terrestrial radio, transformation, trends, TV, Universal McCann, user experience

Don’t Overlook Research’s “Other” Benefit

Posted by Adam RossowWednesday, June 12, 2013, 7:51 am 1 Comment

Research is more than just a feedback mechanism; treat it like what it really is – a vital customer touch point. Continue reading »

This was posted under category: Best Practices, Blogs, Branding, Business Leadership, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Digital Consumerism, Effective Marketing, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Online Qualitative Research, Research Games, Respondent Engagement, State of the Industry, Voice of Costumer (VOC) Tags: Adam Rossow, best practices, brands, business leadership, consumers, creativity. culture, emerging techniques, ethnography, hybrid approaches, innovation, Innovation in Market Research, insights, leadership, market research, marketing, Respondent Engagement, strategy, touch points, transformation, trends, user experience

#ARFAM8 : Kellogg’s Targets Weight Conscious Women HH With Addressable TV Campaign.

Posted by David BrudenellWednesday, June 12, 2013, 0:41 am No Comments

How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs. Continue reading »

This was posted under category: Analytics, Association News, Best Practices, Big Data, Branding, Business Leadership, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Online Research, Respondent Engagement, Social Media, The Global View Tags: #ARFAM8, Aaron Fetters, Addressable TV, AM8, Arbitron, ARF Audience Measurement, associations, Audience delivery, Big Data, brands, business leadership, CBS, change, Comscore, consumer behavior, consumers, cross-platform measurement, Digital Warming, emerging, emerging techniques, Helen Katz, In Market Effectiveness, industry news, innovation, Innovation in Market Research, insights, Kellogg’s, leadership, liquid content, market research, marketing, Marketing Mix Modeling, mass-marketer, multi-screen, multiplatform measurement, PC, Pre-market quality, Primary KPI, Privacy, Radio, Respondent Engagement, self-directed media behaviors, single source measurement, smartphone, Social Media, Starcom, strategic value, strategy, tablet, technology, transformation, trends, TV, user experience

#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?

Posted by David BrudenellTuesday, June 11, 2013, 12:51 pm No Comments

Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the measurement divide between social impressions and clicks with real-world sales lift. Continue reading »

This was posted under category: Analytics, Association News, Best Practices, Big Data, Branding, Business Leadership, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, The Global View, Voice of Costumer (VOC) Tags: #ARFAM8, AM8, ARF Audience Measurement, associations, attribution, Big Data, brands, business leadership, campaign lift, change, consumer behavior, consumers, cross-platform measurement, David Brudenell, device data, emerging, emerging techniques, Facebook, Gian Fulgoni, industry news, innovation, Innovation in Market Research, insights, leadership, location data, market research, marketing, Marketing Mix Modeling, mobile ads, mobile ownership, multi-screen, multiplatform measurement, Offline sales, PC, Privacy, Privacy Safe data collection, Propensity Score Matching, Radio, Respondent Engagement, Ruth Krichelo, Sean Bruich, self-directed media behaviors, single source measurement, smartphone, social advertising, Social Media, strategic value, strategy, tablet, technology, transformation, trends, TV, user experience

#ARFAM8 : Day 1 Review – Why We Need Cross Platform Media Measurement…TV Is Now The 720 Pound Gorilla

Posted by Joel RubinsonTuesday, June 11, 2013, 10:10 am No Comments

How important is it to measure multiplatform usage by consumers? Evidence provided to me in my interview with Gian Fulgoni, Chairman at comScore suggests that TV is now the 720 pound gorilla—still the biggest and hairiest beast, but maybe not quite as large relative to the other creatures in the jungle as it once was. Continue reading »

This was posted under category: Analytics, Association News, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, The Global View, Voice of Costumer (VOC) Tags: #ARFAM8, AM8, Arbitron, ARF Audience Measurement, associations, Big Data, brands, business leadership, CBS, change, Comscore, consumer behavior, consumers, cross-platform measurement, Dave Poltrack, emerging, emerging techniques, ESPN, Gian Fulgoni, industry news, innovation, Innovation in Market Research, insights, Joel Rubinson, leadership, market research, marketing, Marketing Mix Modeling, multi-screen, multiplatform measurement, PC, Privacy, Radio, Respondent Engagement, self-directed media behaviors, single source measurement, smartphone, Social Media, strategic value, strategy, tablet, technology, transformation, trends, TV, user experience

#ARFAM8 : Going Beyond Currency – A New Approach to Advertising Testing

Posted by David BrudenellMonday, June 10, 2013, 15:04 pm No Comments

The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space Continue reading »

This was posted under category: Analytics, Behavioral Economics, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Neuromarketing, Neuromonitoring, Online Research, State of the Industry Tags: #ARFAM8, ARF Audience Measurement, associations, Avon, brands, business leadership, change, consumer behavior, consumers, cross-platform measurement, David Brudenell, emerging, emerging techniques, Emotional Measurement, Forbes Consulting Group, industry news, innovation, Innovation in Market Research, insights, leadership, market research, marketing, Marketing ROI, measurement models, MindSight, multi-screen, PC, Privacy, Radio, Respondent Engagement, single source measurement, smartphone, Social Media, strategic value, strategy, tablet, technology, transformation, trends, TV, user experience

#ARFAM8 : Marketing ROI – The $200bn Opportunity

Posted by David BrudenellMonday, June 10, 2013, 13:11 pm No Comments

Jonathan Gordon from McKinsey & Company offered his reflections on where marketing is and the continual search for it’s ROI. Continue reading »

This was posted under category: Analytics, Association News, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Market Research Techniques, Marketing, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: #ARFAM8, ARF Audience Measurement, associations, brands, business leadership, change, consumer behavior, consumers, cross-platform measurement, David Brudenell, emerging, emerging techniques, industry news, innovation, Innovation in Market Research, insights, Jonathan Gordon, leadership, market research, marketing, Marketing ROI, McKinsey & Company, measurement models, multi-screen, PC, Privacy, Radio, Respondent Engagement, single source measurement, smartphone, Social Media, Starcom, strategic value, strategy, tablet, technology, transformation, trends, TV, user experience

Ellie Hutton: Thanks for sharing Jeffrey. I'm enjoying your post...
Chris Robinson: Love this article Sethi. I remember years ago wor...
Chris Robinson: I wonder how Charles Vila's excitement will be tem...
Patricio Pagani: @Lenny, great piece as usual. I like the segmentat...
Nicholas Tortorello: I enjoyed this article and Larry is correct about ...
Melinda Smith de Borrero: @Larry, thanks for posting. We all know 'the wor...
Melinda Smith de Borrero: @Lenny, thanks for the shout out to IPSOS SMX. I ...
Ellie Hutton: Great post Larry. I agree these are exciting times...
Steve Needel: Sorry - always associate Howard with Columbia beca...
Chris Robinson: At last some sense in this whole blogosphere aroun...