Posts Tagged ‘Insights’

Personal Data: The Ultimate Commodity?

Posted by Leonard MurphyThursday, September 21, 2017, 6:30 am 7 Comments
Personal data has been described as the “new oil” that will drive the economy of tomorrow, but it’s currently being treated as a commodity rather than a precious resource. We need to start developing models that both incentivize and reward individuals for contributing to the data economy — and here’s how. 
This was posted under category: Behavioral Economics, Best Practices, Branding, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Marketing, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Correspondence Analysis of Brand Switching and Other Square Tables

Posted by Jake HoareThursday, September 7, 2017, 7:00 am 1 Comment
Correspondence analysis can be used to visualize a complex table of results as a much simpler chart. This post describes how correspondence analysis works and how to interpret the results.
This was posted under category: Big Data, Blogs, Consumer Behavior, Data, Data Visualization, Insights, Market Research Tags: , , , , , , ,

The Statistics and Statistical Tools Used in Market Research in 2017

Posted by Ray PoynterWednesday, September 6, 2017, 7:00 am 3 Comments
In August NewMR ran a survey about the sorts of statistics and statistical tools used by market researchers and gathered the views of over 300 people. Ray Poynter has created a short summary which shares the top four findings and the two key charts.
This was posted under category: Data, Data Visualization, Industry News, Industry Trends, Insights, Market Research, Market Research Companies, Research Companies, State of the Industry, Trends Tags: , , , , , , , , ,

Layered Data Visualizations Using R, Plotly, and Displayr

Posted by Tim BockThursday, August 31, 2017, 7:00 am No Comments
Learn how to create layered data visualizations using R in this week's blog with Tim Bock.
This was posted under category: Big Data, Blogs, Data, Data Visualization, Insights Tags: , , , , , , , ,

How to Create an Online Choice Simulator

Posted by Tim BockThursday, August 24, 2017, 7:00 am No Comments
Tim Bock is back to help with all your data visualization needs in this week's article on how to create an online choice simulator.
This was posted under category: Big Data, Contributors, Data, Data Visualization, Insights, Market Research Tags: , , , , , , , , , , , , ,