This is the year to take action rather than talking about it. Here is my suggested list of practical and high priority initiatives. Continue reading »

Of the 1,280 unique links shared on the Twitter #MRX community in the past two weeks, here are the top 10 most retweeted. Continue reading »

As an industry, we have some pretty good “old-school” tools, such as brand tracking, and the like. But these methods increasingly feel outdated in a mobile world. The future belongs to the innovative market research companies that can figure out how to accurately measure digital, mobile and social, in addition to the traditional mediums. The companies that come out with breakthrough methodologies and brand frameworks suitable for the times we are living in, will reap the benefits. Continue reading »