Posts Tagged ‘interpretation’

6 Themes from Insight Innovation Exchange (IIeX) 2016 North America

Posted by Sarah FaulknerWednesday, August 3, 2016, 7:00 am 1 Comment
Sarah Faulkner shares what's new and what's next in insights based on her takeaways from IIeX 2016.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumers, Contributors, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Fresh Voices, Gamification, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Mobile, Online Qualitative Research, Online Research, Quality, Research Companies, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

An Analytics Tookit

Posted by Kevin GrayMonday, March 14, 2016, 6:15 am 5 Comments
Kevin Gray explains the use of many of the various analytical tools available for researchers and data scientists to ply their trade.
This was posted under category: Analytics, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Online Research, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Smarter Data: Challenges And Opportunities

Posted by Eric MeerkamperWednesday, March 6, 2013, 8:36 am 1 Comment
The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers will only pay for information that serves up real value.
This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Mobile, Online Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

From Collectors to Curators: How Market Research Can Maintain Relevance

Posted by Leonard MurphyThursday, June 23, 2011, 16:29 pm No Comments
Nick Palmer of Hall & Partners | Open Mind has a fantastic piece in the June edition of the Australian Market & Social Research Society newsletter titled From collectors to curators. Similar to the post from Tom Anderson a few weeks ago, it's simply too good not to post here as well. Nick nails the argument that competitive pressure from new technologies combined with a fundamental shift in client business needs and realities means that market research has to evolve in order to stay relevant. Regular readers know that this is a common theme for myself and others here at the GreenBook blog, and it's gratifying to hear the message being reiterated from so many thought leaders in the global industry. It appears that it is sinking in, and watching what happens next is going to be very interesting indeed! Enjoy this new contribution to the debate from Nick Palmer; I know it will make you think.
This was posted under category: Best Practices, Business Leadership, Emerging Techniques, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , ,