Posts Tagged ‘interview’

Corporate Innovators’ Risk-Reward Dilemma

Posted by Leonard MurphyFriday, April 1, 2016, 8:55 am 1 Comment
Market leaders and incumbents not only have a problem with innovating their products. They also have a hard time to adopt innovative working methods, despite their better performance.
This was posted under category: Analytics, Association News, Associations, Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Lead up to MRMW: Interview with Leslie Townsend of Kinesis

Posted by Renee MurphyThursday, July 12, 2012, 9:16 am 1 Comment
As interview nine in the pre-MRMW North America 12 series, I got to talk with Leslie Townsend of Kinesis. Her immersion within the social sphere directly inspired “Voice of the User” builds. Going beyond just making surveys mobile-friendly, she believes in end-to-end transformation of the research process. Here’s more from Leslie.
This was posted under category: Best Practices, Effective Marketing, Events, Market Research in the Mobile World, Mobile Research, Online Research, Social Media, State of the Industry Tags: , ,

Lead up to MRMW: Interview with Tom Anderson of Anderson Analytics

Posted by Renee MurphyMonday, June 25, 2012, 17:41 pm No Comments
As part four of the pre-MRMW speaker interview series, I interviewed Tom Anderson of Anderson Analytics. He goes into a great real world example of how text analytics can be applied to improve the survey taker’s experience and deliver better insights.
This was posted under category: Big Data, Consumer Experience, Events, Market Research Techniques, Online Research, Respondent Engagement, Text Analytics Tags: , , ,

Lead up to MRMW: Interview with Paul McDonald of Google Consumer Surveys

Posted by Renee MurphyFriday, June 22, 2012, 9:37 am 2 Comments
As part three of the pre-MRMW interview series, I had the privilege of interviewing Paul McDonald of Google Consumer Surveys. He gets into something quite near and dear to my heart: caring for the folks participating in the research through the process.
This was posted under category: Big Data, Business Leadership, Emerging Techniques, Industry Trends, innovation, Market Research in the News, Online Research Tags: , ,

Lead up to MRMW: Interview with Alistair Hill of On Device Research

Posted by Renee MurphySunday, June 17, 2012, 10:13 am No Comments
As part of the pre-MRMW interview series, I got to interview Alistair Hill of On Device research. I'm particularly excited about how he will demonstrate the new access market researchers are given because of mobile.
This was posted under category: Business Leadership, Consumer Behavior, Consumers, Events, Market Research in the Mobile World, Market Research in the News, Mobile, Mobile Research, Trends Tags: ,

Vision Critical, NewMR & Data Privacy: An Interview with Ray Poynter

Posted by Leonard MurphyThursday, August 11, 2011, 14:42 pm No Comments
The great response to my interview with Jill Chiara of Forrester made me think that a "trilogy" of interviews with thought leaders in the market research space who have also been in the news recently might be interesting. Lucky for me two people whom I respect immensely, have had the opportunity to collaborate with, and also like very much fit that description: Ray Poynter and Jeffrey Henning. Today I'm publishing the interview with Ray, and tomorrow I'll post the interview with Jeffrey.
This was posted under category: Association News, Associations, Best Practices, Business Leadership, Business Practices, Consumer Behavior, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Online Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,