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Posts Tagged ‘iPinion’

1,000,000 Apps: Yes, 2011 Was The Mobile Tipping Point

Posted by Leonard MurphyFriday, December 2, 2011, 4:00 am 2 Comments

Despite reaching critical milestones such as global ubiquity of mobile coverage, 30% global penetration of smartphones (over 60% in the U.S.), overtaking the PC in shipments, and this week reaching the milestone of 1,000,000 apps available in the marketplace some naysayers hold on to the idea that the mobile revolution is an isolated event, not an evolutionary leap. In this post I’m going to try to put the arguments to rest and prove that 2011 was the tipping point. Continue reading »

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GRIT Sneak Peek: The Top Emerging Market Research Techniques

Posted by Leonard MurphyThursday, September 8, 2011, 10:11 am 7 Comments

It’s that time again folks! Analysis and preparation for publishing the latest iteration of the GRIT report is just about complete. As usual, I am so excited about the great findings in the study that I just can’t wait to share them with all of my colleagues in the industry, so here is another sneak peek at what we found out. Continue reading »

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Time To Get GRITty: Launch of the 2011 Spring/Summer Study!

Posted by Leonard MurphySunday, July 17, 2011, 18:21 pm No Comments

It’s that time again folks; time for us to ask you to share your thoughts, experience, and knowledge with us for the good of the global market research industry as we attempt to understand where we are and where we might be going as an industry. in other words, it’s time for the GreenBook Research Industry Trends Study for Spring/Summer 2011! Continue reading »

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A New Model for Respondent Engagement

Posted by Leonard MurphySunday, July 10, 2011, 23:54 pm 1 Comment

We talk a lot about declining response rates and the crisis of sample quality in market research; it’s one of those perennial issues that comes up year after year without much real action being taken to fundamentally address the issue. I believe the real issue is our relationship with those that we rely on to share their opinions and experiences with us. Things have to change, or else. Continue reading »

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Reinventing Panels

Posted by Leonard MurphySaturday, June 11, 2011, 9:05 am 1 Comment

Anyone who is watching the market research space may have noticed an interesting thing happening; panels are reinventing themselves. Yes, those companies that have prospered so much during the online research boom days are faced with the same challenges as the rest of the industry, and using the same killer instincts that prompted their formation in the heydays of the early part of the new millennium, they are acting accordingly and are making some big changes. Continue reading »

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Market Research In The Mobile World

Posted by Leonard MurphyFriday, May 27, 2011, 13:06 pm No Comments

GreenBook and Merlien Institute are Co-Producing the 2nd International Conference on Market Research in the Mobile World coming up July 19-20 in Atlanta. If you are engaged in the practice or management of market research, business intelligence, marketing, or in developing mobile and social media technologies this unique opportunity MUST NOT BE MISSED! Continue reading »

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Can’t Make It To The Technology Driven Market Research Event? We Have You Covered!

Posted by Leonard MurphyFriday, April 29, 2011, 11:16 am 1 Comment

The first event is the Technology Driven Market Research conference next week in Chicago. This has turned into THE breakout event so far this year. With research transformation being such a hugely debated topic right now, it simply could not be more timely. Many of the firms that are likely to play major roles in setting the course for the market research industry over the next five to ten years are going to be there and judging from the attendee list the industry is paying attention! Continue reading »

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Explosive Growth Of Smartphones: What’s In Store For Marketers, Advertisers And Researchers?

Posted by Pala KuppusamyFriday, February 18, 2011, 9:08 am 1 Comment

Smartphones are changing everything. Not just the way we communicate, but the way we consume information, media and entertainment as well. What’s In Store For Marketers, Advertisers And Researchers? Continue reading »

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