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Thoughts on the 2012 Honomichl Report of Top 50 Market Research Companies

Posted by Leonard MurphyFriday, June 29, 2012, 6:42 am 2 Comments

The estimable Larry Gold and Jack Honomichl of Inside Research just published the 2012 Honomichl Top 50 Report (the 39th edition!), which is the perennial benchmark that the research industry uses to measure financial success. What does it tell us about the possible future of the industry? Continue reading »

This was posted under category: Association News, Best Practices, Business Leadership, Business Practices, Digital Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Reports and Whitepapers, State of the Industry Tags: 2012 Honomichl Top 50 Report, Abt SRBI Inc., Affinnova Inc., AlphaDetail Inc., AMA, Arbitron Inc., associations, best practices, brands, Burke Inc., CASRO, Chadwick Martin Bailey Inc., Communispace Corp., comScore Inc., Directions Research Inc., dunnhumbyUSA LLC, emerging techniques, GfK USA, Gongos Research Inc., Harris Interactive Inc., ICF International Inc., IMS Health Inc., industry news, Informa Research Services Inc., Innovation in Market Research, insights, International Communications Research, Ipsos, J.D. Power and Associates, Jack Honomich, Jack Honomichl, Kantar, Knowledge Networks Inc., KS&R Inc., Larry Gold, leadership, Lieberman Research Group, Lieberman Research Worldwide, Maritz Research, Market Force Information Inc., Market Probe Inc., Market Strategies International, MarketCast, MarketVision Research Inc., Morpace Inc., MVL Group Inc., National Analysts Worldwide, National Research Corp., Nielsen Holdings N.V., ORC International, Phoenix Marketing International, Q Research Solutions Inc., Radius Global Market Research, Rentrak Corp., RTi Market Research & Brand Strategy, Service Management Group Inc., Social Media, strategy, StrategyOne Inc., SymphonyIRI Group Inc., Synovate, Text Analytics, The Link Group, The NPD Group Inc., The Pert Group, transformation, trends, Vision Critical Communications Inc., Westat Inc., YouGov

Ellen: Hi Adriana: I think you are spot on with what i...
edward04: Great post. Obliquity (or what Prof Kay calls it) ...
Chris Robinson: David Ogilvy must have been sitting with Vin Scull...
Chris Robinson: Lets follow Tony's excellent summary from a consum...
Kathryn Korostoff (@ResearchRocks): I do think it is time to challenge old dogma. I ha...
Steve Needel: Tony's point would be more of a Holy Grail positio...
Inventory Spreadsheet: Well, more data means difficulty in management. Th...
stefanie: very interesting article...
Leonard Murphy: Great comments all. Did anyone check out the discu...
Chris Robinson: Well the Golden Age must be starting to show the f...