The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers will only pay for information that serves up real value. Continue reading »

Despite reaching critical milestones such as global ubiquity of mobile coverage, 30% global penetration of smartphones (over 60% in the U.S.), overtaking the PC in shipments, and this week reaching the milestone of 1,000,000 apps available in the marketplace some naysayers hold on to the idea that the mobile revolution is an isolated event, not an evolutionary leap. In this post I’m going to try to put the arguments to rest and prove that 2011 was the tipping point. Continue reading »