Posts Tagged ‘JCP’

It’s The Money, Stupid!

Posted by Kevin LonnieThursday, April 18, 2013, 15:30 pm 9 Comments
The moral of the recent turmoil at JC Penney seems to be It is far wiser, effective, and profitable to create with your customers instead of foisting your ideas upon them.
This was posted under category: Behavioral Economics, Best Practices, Branding, Brands, Business Leadership, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Economic Trends, Effective Marketing, Ethnography, General Information, Insights, Leadership, Market Research, Marketing, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , ,