Posts Tagged ‘John Chambers’

Innovate or Die: What Facebook’s Instagram Acquisition Means for the Market Research Industry

Posted by Allan FromenMonday, April 30, 2012, 15:46 pm 6 Comments
As an industry, we have some pretty good “old-school” tools, such as brand tracking, and the like. But these methods increasingly feel outdated in a mobile world. The future belongs to the innovative market research companies that can figure out how to accurately measure digital, mobile and social, in addition to the traditional mediums. The companies that come out with breakthrough methodologies and brand frameworks suitable for the times we are living in, will reap the benefits.
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