Posts Tagged ‘John Puleston’

Questionnaire Piloting: A User Guide

Posted by Jon PulestonFriday, April 8, 2011, 9:48 am No Comments
If I were to offer one piece of advice to the market research industry on my death bed it would be "do more piloting!". We have found that effective piloting really can lead to more efficiently executed research so it amazes me that more research companies have not latched on to the value of doing this.
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