1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Posts Tagged ‘John Suller’

The Disinhibition Effect

Posted by Kerry HechtTuesday, May 10, 2011, 19:19 pm No Comments
It’s a given that within online qualitative research (blogs, video diaries, forums, chat, etc), researchers get the opportunity to hear consumers talk about their experiences and their feelings towards products brands and services, but is the dialogue ‘real’ enough?
This was posted under category: Best Practices, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, innovation, Innovation in Market Research, Insights, Market Research Techniques, Online Qualitative Research, Social Media, Technology, Transformation Tags: , , , , , , , , , , , , , ,