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Posts Tagged ‘John Williamson’

Have An Insights-Focused Startup? Want to Win $20k & Accelerate Your Biz? Enter the Insight Innovation Competition!

Posted by Leonard MurphyMonday, April 28, 2014, 9:52 am 1 Comment
It's time for Wave 7 of the Insight Innovation Competition, this time in conjunction with the Insight Innovation Exchange North America event in Atlanta, Georgia June 16-18.
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Announcing The Finalists Of The 4th Wave Of The Insights Innovation Competition!

Posted by Leonard MurphyWednesday, December 18, 2013, 18:40 pm 2 Comments
After several weeks of intense competition with 22 firms competing in the 4th wave of the Insights Innovation Competition, 19891 views and 2692 votes the results are in and 6 finalists have decisively risen to the top of the list based on votes by you, the global market research community.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Gamification, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Online Qualitative Research, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Lead Up To The IIR TDMR: Interview With John Williamson of Qualvu

Posted by Leonard MurphyTuesday, April 12, 2011, 9:05 am No Comments
I have not had the pleasure of meeting John, but I've been following Qualvu since their launch and have always kept their platform as one of the weapons in my arsenal when working with clients. Qualvu is a company that has persevered, refined their model and technology continuously, and has now emerged as a leader in redefining how we think about qualitative research. As more researchers have embraced online and mobile methods, Qualvu has not rested on their laurels but instead has co0ntinued to pioneer new ways to change the game for all stakeholders in the research value chain. I am impressed with John, the company he has built, and the vision he has of the future: I think you will be too.
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Can Qualitative Research Be As Smart As Your Phone?

Posted by John WilliamsonSunday, March 6, 2011, 14:38 pm 2 Comments
The breakneck pace at which smartphones are being adopted is arguably the biggest story in the history of technological diffusion, and it’s a story that has significant cost, quality and speed implications for market researchers. The benefits of mobile research are obvious: in-the-moment, relevant consumer feedback, given at the precise time a consumer is evaluating, purchasing or using a product or service. The ultimate goal is to facilitate continuous, candid and relevant communication between brands and consumers, allowing businesses to make better decisions to ensure that their strategies dovetail with their consumers’ needs.
This was posted under category: Best Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Innovation in Market Research, Leadership, Mobile, Mobile Research, Online Qualitative Research, Respondent Engagement, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , ,