At Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights. Continue reading »

The 8 award winners for the 2013 Ginny Valentine Badge of Courage Award are… Continue reading »

Of the 1,741 unique links shared on the Twitter #MRX community the past two weeks, here are 10 of the most retweeted. Continue reading »

There were a few things that surprised me at ESOMAR Congress and that I think, when taken together, will be looked back on as pivotal moments in the future course of the market research industry. Continue reading »

Here it is – the definitive list of the 20 most influential market researchers and insight professionals on Twitter. Continue reading »

People have a life outside of sitting on their computers / iPads / iPhones and taking online surveys. I really feel that the industry is losing sight of this, maybe because there is no telephone or face-to-face contact with the respondent. Maybe because we as an online panel industry refer to our people as “assets”, “sources”, “panelists”, “traffic”, but whatever the reason I’m calling on us as an industry to re-focus. Continue reading »

Of the 1308 links shared on the #MRX Twitter community in the past 2 weeks, here are the 10 most retweeted. Continue reading »

Orlando Wood, MD of BrainJuicer Labs, looks at how practitioners are starting to use games in market research, and gives a preview of his session on Games and Play at the MRS this year. Continue reading »

We have witnessed questions where up to 30% or respondents show signs of untruthfulness based upon the context of how you ask the question and the type of questions being answered and who you are asking. The reasons for this, though, are complicated. We have identified a range of driving factors that determine the level of authenticity to an answer we may give. Continue reading »

Since I finally accepted the truth that I have become a brand, I’ve become increasingly aware of the parallels between my own journey and how companies can use a similar model to build their own brands and compete effectively against far larger organizations. Here’s how it works. Continue reading »