GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
Most market researchers give little to no thought to their reliance on recall. They fail to challenge themselves to better understand respondents, and in so doing they fail their clients and themselves.
I just returned from the ARF 2011 re:Think Conference and what I remember best are the anecdotes and stories, and the message that the market researcher of the future needs to “connect the dots” to create insights.