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Posts Tagged ‘Jonne van Wijngaarden’

When Information is Hard to Get: Creating Positive Feedback Loops through Engagement in Online Research Communities

Posted by Niels SchillewaertMonday, July 2, 2012, 8:07 am 3 Comments
When information is hard to get, method engagement such as presenting consumer insights in creative ways triggers positive feedback loops that reveal information one would otherwise miss out completely. While online research communities are an ideal method to achieve this, technology alone is not enough – it is about engaging and activating people!
This was posted under category: Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Digital Marketing, Effective Marketing, Emerging Techniques, Ethnography, Gamification, General Information, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, Strategy, Technology, Transformation Tags: , , , , , , , , , , , , , , , , , , , , , , ,