Posts Tagged ‘Kantar’
The MRMW conference in Cincinnati next week is SOLD OUT at +300 attendees, so due to overwhelming demand we’ve negotiated a special opportunity for anyone else in that wanted to attend but didn’t make it in in time, or couldn’t make it for other reasons. Continue reading
The estimable Larry Gold and Jack Honomichl of Inside Research just published the 2012 Honomichl Top 50 Report (the 39th edition!), which is the perennial benchmark that the research industry uses to measure financial success. What does it tell us about the possible future of the industry? Continue reading
Of the 1500 links shared by the Twitter #MRX community in the past two weeks, here are 10 of the most retweeted. Continue reading
I believe that our industry needs an independent, flexible, non-political and not purely financially driven channel to explore cutting edge innovation. I see these efforts as aligned with the goals and strategic objectives of other organizations and trade associations, often even collaborative with them, but we are still free to chart our own course and see what happens. Continue reading
Next week marks the beginning of a pretty intense period of travel and events for me, but I can’t think of a better way to kick it off than with the annual ARF Re:think conference, arguably the largest and most prestigious industry conference around. Continue reading
These are the Top 50 firms submitted by GRIT respondents as the most innovative in the industry. The goal of this avenue of inquiry is to glean insight on the drivers of perception around what makes a firm innovative in order to understand how MR firms are capitalizing on the idea of “innovation” to grow their businesses. We believe that this list, developed by our peers within the industry, is a true measure of how successfully these companies are leveraging this brand attribute. Continue reading
Many new research techniques, but especially mobile market research, are expected to reach a tipping point this year. Come and help define the future of our industry in a uniquely open and collaborative atmosphere at MRMW 2012 in Amsterdam.
Despite reaching critical milestones such as global ubiquity of mobile coverage, 30% global penetration of smartphones (over 60% in the U.S.), overtaking the PC in shipments, and this week reaching the milestone of 1,000,000 apps available in the marketplace some naysayers hold on to the idea that the mobile revolution is an isolated event, not an evolutionary leap. In this post I’m going to try to put the arguments to rest and prove that 2011 was the tipping point. Continue reading
The strategic consolidation trend in market research continues, with two interesting announcements today. The first was the news that online survey software giant Confirmit was acquiring mobile research pioneer Techneos. The second was that Kantar had acquired the long on the auction block GMI and was rolling them into their Lightspeed panel offering.
Both make sense for a variety of reasons, and both are very telling about how Confirmit and Kantar read the future of the industry. I also will be so bold as to make a prediction for the next steps Confirmit and Kantar will make to build off of these acquisitions within the next six months. Let’s look at each one. Continue reading
Here are the top 10 links of the 2,056 unique links share on the Twitter #MRX community the past two weeks. Continue reading