The moral of the recent turmoil at JC Penney seems to be It is far wiser, effective, and profitable to create with your customers instead of foisting your ideas upon them. Continue reading »

At Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights. Continue reading »

The 8 award winners for the 2013 Ginny Valentine Badge of Courage Award are… Continue reading »

Our industry is moving to a business model based on discovering elusive needles in the haystack. Continue reading »

With new tools in consumer ideation and co-creation combined with lightning fast big data analytics, MR is evolving from an ugly duckling to a beautiful swan. Continue reading »

We look at our shiny new MR tools without paying proper attention to what aspects of the marketplace they are meant to enrich. To answer that question, let’s zoom above the trees and take a look at the battle just starting to take shape in the forest below. Continue reading »

I see an inverse relationship between report effectiveness and report length. Here is my recipe for maximizing the impact of the MR report. Continue reading »

All in all, the 84th Academy Awards were largely forgettable. In the midst of this blandness, they set up a skit based on the idea of a 1939 Focus Group for “The Wizard of Oz.”. As I watched the piece, which had some funny moments, I was thinking to myself “What was the writer/director’s intent?” And basically, it was to slam the idea of common folk aiding the creative process. Personally, I felt that MR had been dissed. Continue reading »

I’m in the middle of a Linked-In debate on whether we as researchers are neglecting our methodolgical rigour at our peril, and opening ourselves to attack from all angles – the good, the bad and the plain charlatan, all of whom have wares to sell. Will this carry on? Here’s my take… Continue reading »

I have read countless articles expressing the viewpoint that the new opportunities presented by New MR (e.g. social media listening, mobile, text analytics, MROCs, Crowdsourcing, neuro-monitoring, etc.) are merely new tools in our toolbox. I don’t agree with that politically correct argument. I think these new tools are the replacements. Which means “the survey” and “some groups” are going the way of the dodo bird. Continue reading »