1. RN-GBook-480-60-B2B-Banner-5-16
  2. Greenbook 2
  3. Greenbook-Blog-banner-May-Global
  4. Mfour_blog_ad

Posts Tagged ‘Kinesis’

Macromill Gets Set To Disrupt MR By Embracing “APPification” Of Research

Posted by Leonard MurphyWednesday, February 25, 2015, 11:55 am 1 Comment
Macromill has just emerged as the first large MR firm to embrace the app model of research as an embedded strategic initiative. What does this mean for the industry as a whole?
This was posted under category: Analytics, Best Practices, Big Data, Brands, Business Leadership, Business Practices, Consumer Technology, Data Visualization, Digital Marketing, Economic Trends, Emerging Techniques, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Online Qualitative Research, Online Research, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Research rEvolution Starts In Philadelphia

Posted by Leonard MurphyThursday, April 4, 2013, 6:34 am No Comments
At Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Counterpoint: Mobile Is Much More Than Hype

Posted by Leslie TownsendMonday, August 8, 2011, 11:05 am No Comments
The Survey Geek recently posted a highly sarcastic (and highly entertaining) blog entitled How to write a mobile research pitch piece. It labels mobile research as largely “hype,” questions the significance and usefulness of mobile as a data collection platform, and postulates that most researchers who pitch mobile to their clients lack proof of its effectiveness. While a very entertaining read, this blog post is somewhat misleading and certainly one-sided. As the leading provider of mobile market research software solutions, Kinesis naturally feels the need to offer a counterpoint.
This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Contributors, Economic Trends, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Online Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , ,

Market Research In The Mobile World

Posted by Leonard MurphyFriday, May 27, 2011, 13:06 pm No Comments
GreenBook and Merlien Institute are Co-Producing the 2nd International Conference on Market Research in the Mobile World coming up July 19-20 in Atlanta. If you are engaged in the practice or management of market research, business intelligence, marketing, or in developing mobile and social media technologies this unique opportunity MUST NOT BE MISSED!
This was posted under category: Associations, Best Practices, Business Leadership, Consumer Behavior, Consumer Experience, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Research Industry Trends Report, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,