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Posts Tagged ‘Kinesis’

The Research rEvolution Starts In Philadelphia

Posted by Leonard MurphyThursday, April 4, 2013, 6:34 am No Comments
At Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Games, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Innovating The Innovation Conference

Posted by Leonard MurphyTuesday, May 22, 2012, 22:09 pm 1 Comment
I believe that our industry needs an independent, flexible, non-political and not purely financially driven channel to explore cutting edge innovation. I see these efforts as aligned with the goals and strategic objectives of other organizations and trade associations, often even collaborative with them, but we are still free to chart our own course and see what happens.
This was posted under category: Association News, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Digital Marketing, Effective Marketing, Events, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Mobile Research, The Global View Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Counterpoint: Mobile Is Much More Than Hype

Posted by Leslie TownsendMonday, August 8, 2011, 11:05 am No Comments
The Survey Geek recently posted a highly sarcastic (and highly entertaining) blog entitled How to write a mobile research pitch piece. It labels mobile research as largely “hype,” questions the significance and usefulness of mobile as a data collection platform, and postulates that most researchers who pitch mobile to their clients lack proof of its effectiveness. While a very entertaining read, this blog post is somewhat misleading and certainly one-sided. As the leading provider of mobile market research software solutions, Kinesis naturally feels the need to offer a counterpoint.
This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Consumer Experience, Contributors, Economic Trends, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Online Research, Social Media, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Market Research In The Mobile World

Posted by Leonard MurphyFriday, May 27, 2011, 13:06 pm No Comments
GreenBook and Merlien Institute are Co-Producing the 2nd International Conference on Market Research in the Mobile World coming up July 19-20 in Atlanta. If you are engaged in the practice or management of market research, business intelligence, marketing, or in developing mobile and social media technologies this unique opportunity MUST NOT BE MISSED!
This was posted under category: Best Practices, Business Leadership, Consumer Experience, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Respondent Engagement, Social Media, State of the Industry, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,