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Posts Tagged ‘Knowledge Management’

Data Driven Marketing: Knowing The Consumer And Then Doing Something With It

Posted by Joel RubinsonWednesday, July 16, 2014, 10:33 am No Comments
Marketing research needs to start thinking at scale. This will change how we research customers and profile brands from a small number of segments intended to inspire brand ideas to a large number of targetable audience members.
This was posted under category: Analytics, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Mobile Research, Online Research, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Only 2 Weeks To Go! See The Future Of Market Research Take Shape At The IIR TDMR

Posted by Leonard MurphyWednesday, April 13, 2011, 15:00 pm No Comments
The GreenBook is proud to be a media partner of the Technology Driven Market Research Event and we are pleased to invite you to join us May 2-3, 2011 at the Wyndham Hotel Chicago in Chicago, IL. Brought to you by the producers of The Market Research Event, the Technology Driven Market Research Event focuses on presenting ground-breaking tools and technologies that are being used NOW and those on the horizon. These technologies are enabling "in the moment" research to more clearly understand consumer behavior.
This was posted under category: Best Practices, Business Leadership, Business Practices, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry Trends, Innovation in Market Research, Leadership, Market Research Techniques, Mobile, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,