1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Posts Tagged ‘KPI’s’

Madtech: Friend Or Foe?

Posted by Peter OrbanMonday, March 7, 2016, 7:58 am 2 Comments
Whether Martech eats Adtech, they merge or continue to coexist one thing seems to be clear - we are looking at the new, data & software fueled marketing world order and research doesn't have a clear role in it.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Innovation in Market Research, Insight Innovation Exchange, Insights, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Online Research, Quality, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How TNS Is Validating Mobile Globally

Posted by Edward AppletonFriday, March 28, 2014, 8:35 am 4 Comments
TNS is taking the lead with a serious look at mobile in market research as a global opportunity.
This was posted under category: Analytics, Best Practices, Big Data, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Gamification, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Six 2013 New Year’s Resolutions For Marketing And Insights

Posted by Joel RubinsonTuesday, December 18, 2012, 12:46 pm No Comments
This is the year to take action rather than talking about it. Here is my suggested list of practical and high priority initiatives.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Contributors, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Mobile, Mobile Research, Online Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How Business Savvy a Market Researcher are You?

Posted by Edward AppletonTuesday, July 12, 2011, 6:10 am 3 Comments
There's absolutely nothing wrong with the concept of delivering an insight that leads to a better marketing or business decision. But to what extent do we MR professionals really understand the realities of those making the decisions - in marketing, sales, finance and general management, to name a few?
This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Contributors, Economic Trends, Effective Marketing, General Information, Industry Trends, Insights, Leadership, State of the Industry, Strategy, Trends Tags: , , , , , , , , , , , , , , , , , , , ,

I WONDER HOW THE COBBLER’S CHILDREN FEEL…?

Posted by CambiarMonday, February 14, 2011, 17:00 pm 4 Comments
We all know the story of the cobbler’s shoeless children and the related irony that sometimes those who we expect would most naturally benefit from a situation go without. And as I think about our industry (an occupational hazard), I’m struck by some surprising ways in which clients of market research firms may be going without – and I’m also curious as to how they might feel about that.
This was posted under category: Best Practices, Business Leadership, Business Practices, Effective Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Leadership, State of the Industry, Strategy, Transformation Tags: , , , , , , , , , , , ,