Posts Tagged ‘Kristin Schwitzer’

50+ Global Thought Leaders Discuss Innovation In Insights

Posted by Leonard MurphySaturday, June 28, 2014, 13:08 pm 1 Comment
At IIeX in Atlanta we conducted over 50 interviews with a variety of industry thought leaders from client-side, technology providers, and suppliers on the current state and future of the industry, how to drive innovation, and the skill sets necessary for success for the researcher of the future.
This was posted under category: Analytics, Associations, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mobilizing Market Research: The Grand Finale – Moving Forward & Using The Mobile Toolbox

Posted by Carrie RobbinsTuesday, June 28, 2011, 23:11 pm 4 Comments
This was originally planned to be the 7th post in a 9 part series by Carrie Robbins, a recent Master’s Degree recipient who did her thesis on Mobilizing Market Research: The state-of-the-art, future evolution and implications of mobile data collection methods in the field of market research. I've decided the remaining sections work best as a single post, so I have combined 7-9 into this, the final post in the series. We're at the end of this great series and we're going out with a bang! This final post explores some of the variables to consider when determining what mobile research is appropriate for your study, dissects what the mobile revolution means fro market research industry, and gives a series of examples of the major applications for mobile research today. It truly is the "meat" of the series and will enable everyone interested in deploying mobile research to have a solid base to start from.
This was posted under category: Best Practices, Business Leadership, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Reports and Whitepapers, Research Industry Trends Report, Respondent Engagement, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mobilizing Market Research: Best Practices & What’s Next?

Posted by Carrie RobbinsMonday, June 20, 2011, 18:38 pm 3 Comments
This is part 6 of a 9 part series by Carrie Robbins, a recent Master’s Degree recipient who did her thesis on Mobilizing Market Research: The state-of-the-art, future evolution and implications of mobile data collection methods in the field of market research. We’re closing in on the finale of this great series and the information is becoming more and more actionable. Today Carrie explores the current accepted best practices and deciphers what it all means to the research industry. This one is a "must read"!
This was posted under category: Blogs, Business Leadership, Consumer Anthropology, Consumer Experience, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mobilizing Market Research: Going Forward – The Mobile To-Do List

Posted by Carrie RobbinsMonday, June 13, 2011, 23:44 pm 1 Comment
This is part 5 of a 9 part series by Carrie Robbins, a recent Master’s Degree recipient who did her thesis on Mobilizing Market Research: The state-of-the-art, future evolution and implications of mobile data collection methods in the field of market research. We're more than halfway there and the good stuff keeps on coming! In this post Carrie lays out some of the issues mobile research is going to have to get buttoned up in order to experience widespread adoption. It's a thought provoking section and brings up some critically important points.
This was posted under category: Best Practices, Business Leadership, Business Practices, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Reports and Whitepapers, Research Industry Trends Report, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mobilizing Market Research: Limitations & The Future (Part 4 of 9)

Posted by Carrie RobbinsMonday, June 6, 2011, 19:59 pm 3 Comments
This is part 4 of a 9 part series by Carrie Robbins, a recent Master’s Degree recipient who did her thesis on Mobilizing Market Research: The state-of-the-art, future evolution and implications of mobile data collection methods in the field of market research. In this one, we're getting into the meat of the matter; what are some of the current limitations of the mobile model and what does the future hold for us as we overcome these limits. Many thought leaders participated in giving Carrie their views and I think you'll find it very informative.
This was posted under category: Best Practices, Business Leadership, Consumer Anthropology, Consumer Experience, Contributors, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Technology Driven Market Research Event: The Kickoff Session Video

Posted by Leonard MurphyTuesday, May 10, 2011, 18:14 pm No Comments
The first video of the opening session at the TDMR is up on the Spych Research You Tube Channel. This features my opening remarks on the state of the industry based on the latest GRIT Report, as well as my analysis of the major stressors impacting market research and where I think we're going as a result. This is 1 of 4 and I'll load the others on this same post as they become available.The next ones are better because I am joined by my excellent panel consisting of Roxana Strohmenger of Forrester, Kristin Luck of Decipher, and Kristin Schwitzer of Beacon Research/NewQual.org
This was posted under category: Business Leadership, Consumer Behavior, Consumers, Economic Trends, Emerging Techniques, Events, General Information, GRIT, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Mobile, Mobile Research, Online Research, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Where Can Online Market Research Go From Here?

Posted by Leonard MurphySunday, May 8, 2011, 21:58 pm No Comments
I'm still working on my post regarding the Technology Driven Market Research event; I am waiting for a few more videos by Ben Smithee of Spych Research to be loaded up so I can incorporate them into my summary and wrap-up. What I can tell you is that it will focus heavily on my favorite topic: the future of the market research industry. I hope to have that out early this week. In the meantime, you can find all of the coverage from the great team of pros that were blogging at the event on the IIR blog.
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumers, Economic Trends, Emerging Techniques, Events, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Mobile, State of the Industry, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , ,

Can’t Make It To The Technology Driven Market Research Event? We Have You Covered!

Posted by Leonard MurphyFriday, April 29, 2011, 11:16 am 1 Comment
The first event is the Technology Driven Market Research conference next week in Chicago. This has turned into THE breakout event so far this year. With research transformation being such a hugely debated topic right now, it simply could not be more timely. Many of the firms that are likely to play major roles in setting the course for the market research industry over the next five to ten years are going to be there and judging from the attendee list the industry is paying attention!
This was posted under category: Contributors, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research Techniques, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

“Behind the Counter” Convenience-Store Research Wins First QRCA Qually Award

Posted by Kristin SchwitzerThursday, April 14, 2011, 23:36 pm No Comments
QRCA’s new, annual award for excellence in qualitative research has been won by Seattle-based ad agency Cole & Weber United and QRCA member Daniel Berkal of The Palmerston Group for “Project See-Store: Getting Behind the Counter.”
This was posted under category: Association News, Associations, Best Practices, Business Leadership, Consumer Anthropology, Consumer Experience, Contributors, Events, General Information, Hybrid Approaches, Innovation in Market Research, Leadership, Market Research Techniques, Strategy Tags: , , , , , , , ,