GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
In research, it’s extremely easy to call someone a Democrat. Or a customer. Or a Catholic. Or affluent. Or a member of whatever subgroup you’re researching. But we need to be extremely careful with these labels, because they’re often not accurate.