Posts Tagged ‘Laura Davies’

Access Panel Recruitment: The Real Dirty Secret?

Posted by Laura DaviesTuesday, March 6, 2012, 7:00 am 3 Comments
Why do some panel owners treat respondents like a commodity? The obvious answer is that they want to get as much data out of them, at the lowest possible cost and achieve the largest possible profit. They are not interested in sending fewer surveys, paying better incentives, compensating for disqualifications or closed surveys. This is in large part because there is little incentive to do so (other than having a genuine regard for treating people fairly) when researchers who purchase sample do not demand this, and in fact demand ever lower sample prices.
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The Future of Market Research Debate: Getting From Here To There

Posted by Leonard MurphyMonday, May 16, 2011, 13:18 pm 2 Comments
Last Thursday I participated in a webinar debate on the "Future of Market Research", hosted by Vision Critical. I was joined on the panel by Laura Davies, Vision Critical's Senior Vice President and Bryan Dorsey, Manager of Online Research at John Deere. You can find a complete recording of the debate here. Laura and Bryan are incredibly brilliant research professionals and outshone me 1000%; it's well worth the time to listen to it and hear the great insights they had to offer. What struck me after the debate was two things: first, how much in alignment we were overall on the current state of the industry and where we are likely going, and secondly how far we still have to go to get there.
This was posted under category: Best Practices, Business Leadership, Business Practices, Effective Marketing, Emerging Techniques, Ethnography, General Information, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Mobile, Mobile Research, Respondent Engagement, Social Media, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , ,