At Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights. Continue reading »

Some of you may have noticed the press release today about the launch of a new firm called Gen2 Advisors that I am involved with. Here is the scoop on what this new effort is and what we hope to accomplish with it. Continue reading »

Here it is – the definitive list of the 20 most influential market researchers and insight professionals on Twitter. Continue reading »

Dana Stanley over on the MRGA blog conducted an interview with GreenBook Blog contributor Carrie Robbins about her “Mobilizing Market Research” publications. It’s a nice adjunct to the publication and covers a lot of territory on the topic of mobile research. Dana has graciously given me permission to repost it here. Enjoy! Continue reading »

Yesterday was a fun day! The debate we pulled together happened very much on the fly and it was an interesting experiment to see if we could translate the buzz around a social media conversation, tie that into an upcoming conference, and turn all of that into momentum for a virtual event. It worked better than I had hoped, and not only did we have fun, but I think we advanced the conversation around mobile research quite a bit and laid a great foundation for the dialogue we’ll have at the Market Research in the Mobile World conference on July 19-20. Continue reading »

Is mobile research, especially smartphone research, going to come to the fore and revolutionize how we conduct data collection and consumer engagement? Or, is the industry going to let the chance to embrace the future and change the research paradigm slip through our fingers? We’re going to try to answer those questions in a spirited, engaging, and insightful virtual debate next week! Continue reading »

This was originally planned to be the 7th post in a 9 part series by Carrie Robbins, a recent Master’s Degree recipient who did her thesis on Mobilizing Market Research: The state-of-the-art, future evolution and implications of mobile data collection methods in the field of market research. I’ve decided the remaining sections work best as a single post, so I have combined 7-9 into this, the final post in the series. We’re at the end of this great series and we’re going out with a bang! This final post explores some of the variables to consider when determining what mobile research is appropriate for your study, dissects what the mobile revolution means fro market research industry, and gives a series of examples of the major applications for mobile research today. It truly is the “meat” of the series and will enable everyone interested in deploying mobile research to have a solid base to start from. Continue reading »

This is part 6 of a 9 part series by Carrie Robbins, a recent Master’s Degree recipient who did her thesis on Mobilizing Market Research: The state-of-the-art, future evolution and implications of mobile data collection methods in the field of market research. We’re closing in on the finale of this great series and the information is becoming more and more actionable. Today Carrie explores the current accepted best practices and deciphers what it all means to the research industry. This one is a “must read”! Continue reading »

This is part 5 of a 9 part series by Carrie Robbins, a recent Master’s Degree recipient who did her thesis on Mobilizing Market Research: The state-of-the-art, future evolution and implications of mobile data collection methods in the field of market research. We’re more than halfway there and the good stuff keeps on coming! In this post Carrie lays out some of the issues mobile research is going to have to get buttoned up in order to experience widespread adoption. It’s a thought provoking section and brings up some critically important points. Continue reading »

This is part 4 of a 9 part series by Carrie Robbins, a recent Master’s Degree recipient who did her thesis on Mobilizing Market Research: The state-of-the-art, future evolution and implications of mobile data collection methods in the field of market research. In this one, we’re getting into the meat of the matter; what are some of the current limitations of the mobile model and what does the future hold for us as we overcome these limits. Many thought leaders participated in giving Carrie their views and I think you’ll find it very informative.
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