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Posts Tagged ‘Leonard Murphy’

The Research rEvolution Starts In Philadelphia

Posted by Leonard MurphyThursday, April 4, 2013, 6:34 am No Comments
At Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

About That Gen 2 Advisors Announcement….

Posted by Leonard MurphyMonday, November 12, 2012, 6:00 am No Comments
Some of you may have noticed the press release today about the launch of a new firm called Gen2 Advisors that I am involved with. Here is the scoop on what this new effort is and what we hope to accomplish with it.
This was posted under category: Best Practices, Brands, Business Leadership, Emerging Techniques, General Information, Industry News, innovation, Innovation in Market Research, Insights, Leadership, Market Research in the News, Reports and Whitepapers, Research Industry Trends Report, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , ,

Following up on the Great Mobile Research Debate

Posted by Leonard MurphyFriday, July 8, 2011, 18:08 pm 2 Comments
Yesterday was a fun day! The debate we pulled together happened very much on the fly and it was an interesting experiment to see if we could translate the buzz around a social media conversation, tie that into an upcoming conference, and turn all of that into momentum for a virtual event. It worked better than I had hoped, and not only did we have fun, but I think we advanced the conversation around mobile research quite a bit and laid a great foundation for the dialogue we'll have at the Market Research in the Mobile World conference on July 19-20.
This was posted under category: Best Practices, Branding, Business Leadership, Business Practices, Consumer Experience, Contributors, Economic Trends, Events, General Information, Industry Trends, Market Research in the News, Mobile Research, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mark Your Calendars For The Great Debate – Mobile Research: Great Hope Or False Dawn?

Posted by Leonard MurphyWednesday, June 29, 2011, 21:35 pm 2 Comments
Is mobile research, especially smartphone research, going to come to the fore and revolutionize how we conduct data collection and consumer engagement? Or, is the industry going to let the chance to embrace the future and change the research paradigm slip through our fingers? We're going to try to answer those questions in a spirited, engaging, and insightful virtual debate next week!
This was posted under category: Best Practices, Business Leadership, Consumer Experience, Effective Marketing, Events, General Information, Industry Trends, Market Research in the News, Market Research Techniques, Respondent Engagement, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mobilizing Market Research: The Grand Finale – Moving Forward & Using The Mobile Toolbox

Posted by Carrie RobbinsTuesday, June 28, 2011, 23:11 pm 4 Comments
This was originally planned to be the 7th post in a 9 part series by Carrie Robbins, a recent Master’s Degree recipient who did her thesis on Mobilizing Market Research: The state-of-the-art, future evolution and implications of mobile data collection methods in the field of market research. I've decided the remaining sections work best as a single post, so I have combined 7-9 into this, the final post in the series. We're at the end of this great series and we're going out with a bang! This final post explores some of the variables to consider when determining what mobile research is appropriate for your study, dissects what the mobile revolution means fro market research industry, and gives a series of examples of the major applications for mobile research today. It truly is the "meat" of the series and will enable everyone interested in deploying mobile research to have a solid base to start from.
This was posted under category: Best Practices, Business Leadership, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Reports and Whitepapers, Research Industry Trends Report, Respondent Engagement, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mobilizing Market Research: Best Practices & What’s Next?

Posted by Carrie RobbinsMonday, June 20, 2011, 18:38 pm 3 Comments
This is part 6 of a 9 part series by Carrie Robbins, a recent Master’s Degree recipient who did her thesis on Mobilizing Market Research: The state-of-the-art, future evolution and implications of mobile data collection methods in the field of market research. We’re closing in on the finale of this great series and the information is becoming more and more actionable. Today Carrie explores the current accepted best practices and deciphers what it all means to the research industry. This one is a "must read"!
This was posted under category: Blogs, Business Leadership, Consumer Anthropology, Consumer Experience, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mobilizing Market Research: Going Forward – The Mobile To-Do List

Posted by Carrie RobbinsMonday, June 13, 2011, 23:44 pm 1 Comment
This is part 5 of a 9 part series by Carrie Robbins, a recent Master’s Degree recipient who did her thesis on Mobilizing Market Research: The state-of-the-art, future evolution and implications of mobile data collection methods in the field of market research. We're more than halfway there and the good stuff keeps on coming! In this post Carrie lays out some of the issues mobile research is going to have to get buttoned up in order to experience widespread adoption. It's a thought provoking section and brings up some critically important points.
This was posted under category: Best Practices, Business Leadership, Business Practices, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Reports and Whitepapers, Research Industry Trends Report, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mobilizing Market Research: Limitations & The Future (Part 4 of 9)

Posted by Carrie RobbinsMonday, June 6, 2011, 19:59 pm 3 Comments
This is part 4 of a 9 part series by Carrie Robbins, a recent Master’s Degree recipient who did her thesis on Mobilizing Market Research: The state-of-the-art, future evolution and implications of mobile data collection methods in the field of market research. In this one, we're getting into the meat of the matter; what are some of the current limitations of the mobile model and what does the future hold for us as we overcome these limits. Many thought leaders participated in giving Carrie their views and I think you'll find it very informative.
This was posted under category: Best Practices, Business Leadership, Consumer Anthropology, Consumer Experience, Contributors, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,