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Posts Tagged ‘listening’

Conclusive Proof That Social Media Data Predict Sales…Now What?

Posted by Joel RubinsonTuesday, November 25, 2014, 17:48 pm No Comments
Now that we know that social media data are quantitative and predictive, we must create research protocols to harness their full transformative power.
This was posted under category: Analytics, Best Practices, Big Data, Branding, Brands, Business Leadership, Consumer Behavior, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Reports and Whitepapers, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Creating The Marketing Research Playbook For A Digital, Social, Mobile Future

Posted by Joel RubinsonMonday, October 7, 2013, 7:46 am No Comments
Historically, marketing researchers run projects. We must go beyond the project to THE BUSINESS QUESTION as the organizing principle, where all relevant data will be brought together into synthesized insights and immediate action plans.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Online Research, Social Media, State of the Industry, The Global View Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Don’t Blame The Focus Group For Leaders’ Shortcomings

Posted by Susan AbbottWednesday, March 9, 2011, 8:56 am 1 Comment
In an age of hyper-competition in virtually every industry, and rising consumer expectations, it seems curious that anyone would be criticized for listening to their customers. But even as the exhortations to be customer focused have grown louder, one of the key tools for good listening – the focus group – regularly comes under criticism.
This was posted under category: Best Practices, Business Leadership, Consumer Behavior, Consumer Experience, General Information, Hybrid Approaches, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research Techniques, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , ,