Market research began nearly a century ago to fill a very specific need: marketers needed information to make good business decisions, and that information largely didn’t exist. The market research industry grew up to develop that information. As we’ve seen, the methods we’ve used evolved over time, but the basic reason for being for market research never really changed. Until now, that is. Continue reading »

Audience measurement has never been easy, but over the last decade or so the complexity of it has reached absurdist proportions. Continue reading »

Traditional consumer segmentation is at the heart of marketing practice, yet it simply does not work that well because it is rarely very actionable. Here’s how that can change. Continue reading »

The concept of “gamification” and “market research” has been slowly gaining traction for several years. So: what is the leading example of successful gamification in market research? Continue reading »

At Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights. Continue reading »

Technology and psychology must go hand in hand as research evolves. If they don’t, the question ought not to be “Will research adapt to technology?” but “Can researchers be trusted with it?” Continue reading »

ESPN has partnered with Arbitron for TV and Radio data, and with Comscore for PC, Mobile, and set-top box data to produce a “Nationally projectable, five platform, cross platform measurement system,”. Continue reading »

Once you add emerging markets to your universe, you will recognize that they have already emerged. Continue reading »

Of the 1,966 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted. Continue reading »

McKinsey offers some ways that researchers can help top managers develop their Emerging Markets strategies. Continue reading »