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Posts Tagged ‘logistic regression’

Creating A Research Transformation Agenda For 2015

Posted by Joel RubinsonTuesday, August 26, 2014, 9:02 am 1 Comment
Our research programs are falling more and more out of sync with marketing in a digital, social, mobile world. So, here is how to get out of the rut we are in.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Online Research, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Conundrum of Changes in Market Research and Predictive Analytics

Posted by Tony CosentinoWednesday, January 2, 2013, 8:34 am 3 Comments
Technologists and market research practitioners have long lived in parallel universes. In technology, we deal with tables, joins and the ETL process. In market research and analysis, we deal with datasets, merges and data preparation. When you think about it, these are the same things! The subtle difference is that technologists have had a data mining mindset and market researchers have had a hypothesis-driven mindset.
This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Business Practices, Contributors, Data Visualization, Economic Trends, General Information, Industry Trends, Market Research, Market Research in the News, Market Research Techniques, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,