Posts Tagged ‘Lorna Walters of Reckitt Benckiser’

News Flash: Researchers Are in Business, Not Just the Esoteric Pursuit of Data

Posted by TRC Market ResearchMonday, October 10, 2011, 22:36 pm 3 Comments
As "for profit" researchers, we need to move faster in the direction of producing things that clients truly value. They've told us what those things are and nothing is stopping us from building on their thoughts with our own ideas. Any firm that fails to do that will have a tough road ahead. Those that do, however, will dominate the future of market research (or whatever the industry morphs into).
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