Posts Tagged ‘Loyalty’

How Can the Market Research Industry #RewardBetter? CMOs Weigh In on the Power of Community

Posted by Jonathan PriceWednesday, February 24, 2016, 6:28 am No Comments
From internal and external communities built by brands for their consumers to communities of market research respondents, the right rewards can secure essential engagement levels.
This was posted under category: Behavioral Economics, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, Insights, Leadership, Market Research, Marketing, Online Research, Reports and Whitepapers, Respondent Engagement, State of the Industry, The Global View, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How Brands Really Grow 5: Shaping What People Want

Posted by Jan HofmeyrTuesday, June 9, 2015, 5:45 am 2 Comments
Good advertising works by creating mental availability. That, in turn, is not just about reminding people about the brand. It's about embedding the brand in neural structures.
This was posted under category: Behavioral Economics, Branding, Brands, Business Practices, Consumer Behavior, Consumers, Economic Trends, Effective Marketing, General Information, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, State of the Industry, Strategy, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How Brands Really Grow 4: Great Advertising

Posted by Jan HofmeyrThursday, May 28, 2015, 8:19 am 3 Comments
One of the ways in which great advertising works is by co-opting pre-existing memories and contexts; and shaping the brand to them.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, State of the Industry, Strategy, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Investment Outlook for Insights: A View from the Capital Markets

Posted by Corey LuskinMonday, July 14, 2014, 6:18 am 2 Comments
The U.S. venture capital funding market has been on a tear. But what is going on specifically in the Marketing Technology & Services sector?
This was posted under category: Analytics, Big Data, Branding, Business Leadership, Business Practices, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, innovation, Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Reports and Whitepapers, Social Media, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Day One at IIeX NA 2014: Virtual Reality, Mexican Food and More

Posted by Isaiah AdamsTuesday, June 17, 2014, 9:22 am 1 Comment
Day One at IIeX NA 2014 was a packed day filled with research goodness, from the exceptional speakers all the way down to the wide diversity of research minds in attendance.
This was posted under category: Best Practices, Events, Fresh Voices, Industry Trends, Market Research Techniques, Neuromarketing, Uncategorized Tags: , , , , , , , , , , , , , , , , ,