An Interview With ESOMAR President Dan Foreman about ESOMAR, the future of the research industry, our mobile future, and other topics of particular interest to GreenBook readers. Continue reading »

I believe that our industry needs an independent, flexible, non-political and not purely financially driven channel to explore cutting edge innovation. I see these efforts as aligned with the goals and strategic objectives of other organizations and trade associations, often even collaborative with them, but we are still free to chart our own course and see what happens. Continue reading »

Despite reaching critical milestones such as global ubiquity of mobile coverage, 30% global penetration of smartphones (over 60% in the U.S.), overtaking the PC in shipments, and this week reaching the milestone of 1,000,000 apps available in the marketplace some naysayers hold on to the idea that the mobile revolution is an isolated event, not an evolutionary leap. In this post I’m going to try to put the arguments to rest and prove that 2011 was the tipping point. Continue reading »

GreenBook and Merlien Institute are Co-Producing the 2nd International Conference on Market Research in the Mobile World coming up July 19-20 in Atlanta. If you are engaged in the practice or management of market research, business intelligence, marketing, or in developing mobile and social media technologies this unique opportunity MUST NOT BE MISSED! Continue reading »