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Posts Tagged ‘Macro-forces’

Macro-Forces (TMRE Part 4)

Posted by Robert MoranMonday, November 8, 2010, 12:56 pm No Comments
by Robert Moran, Strategy One
Tom LaForge at Coca-Cola presented his thinking on macro-forces shaping our world (what Smith and Raspin in their book “Creating Market Insight” call “remote environment factors”) and Coca-Cola’s strategy.

It was all strategic foresight.

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