Posts Tagged ‘Macro-forces’

Macro-Forces (TMRE Part 4)

Posted by Robert MoranMonday, November 8, 2010, 12:56 pm No Comments
by Robert Moran, Strategy One
Tom LaForge at Coca-Cola presented his thinking on macro-forces shaping our world (what Smith and Raspin in their book “Creating Market Insight” call “remote environment factors”) and Coca-Cola’s strategy.

It was all strategic foresight.

This was posted under category: Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Economic Trends, Effective Marketing, Emerging Techniques, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Online Research, Respondent Engagement, State of the Industry, Strategy, Transformation Tags: , , , , , , , ,