Posts Tagged ‘mail survey’

Gathering Consumer Feedback Has Morphed over the Years … or Has It?

Posted by Donna TaglioneFriday, July 25, 2014, 11:45 am 1 Comment
Market research has come a long way in the past 60 years as the methods used to collect information have evolved. One thing that hasn’t changed though is the importance of observation and conversation in research, and the nuanced information that such approaches can provide.
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From the Client Side: Interview with Stacey Symonds, Senior Director of Consumer Insights for Orbitz Worldwide

Posted by Ron SellersMonday, March 31, 2014, 6:48 am 1 Comment
To hear more from the perspective of the corporate researcher, this occasional Greenbookblog.org feature will spend some time with a researcher From the Client Side. This fifth interview continues the discussion about Next Generation insights techniques and the future of the consumer insights industry with Stacey Symonds of Orbitz, Worldwide.
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